Tag Archives: risk

Rewards Are Worth The Risk

Some of the most rewarding times of my life and times when I made the most personal growth are times when I took the biggest risks.

I’ve always been an adrenaline junkie so things like bungee jumping, sky diving, white water rafting, and rock climbing come natural to me. Other times, like my deployments to Iraq with the U.S. Government and volunteering to go outside the wire to some of the most dangerous places in the world were a bit more unnerving. Founding Primal Strength Camp was a minor risk financially, but a big risk to my ego if I failed. Opening the Primal Strength Gym was all of the above, a big financial risk and also opening up a big opportunity for embarrassment in the public eye if I had to close my doors.

But despite the inherent risk all of these situations carried, they all have one major thing in common.

They made me feel alive.

Isn’t that the key to life? To LIVE.

risk

Don’t misconstrue that with just “existing”.

On a daily basis, I’m surrounded by people who are just existing and trust me you don’t want to be one of those people. Going through the motions, treading water in their careers, staying comfortable instead of doing things with their life that they dream of. People who are not living up to their potential or are waiting for something better to come along. Doing the same shit at the gym every day because they are afraid of trying something difficult.

Existing is not living.

You will never achieve greatness or reach your full potential by just existing. The people that just exist are the ones you never hear of. It’s the guy in your office who will be sitting in the same desk 15 years from now with no legacy to show for it. It will be the dude in the gym who still looks the same 2 years from now and is lifting the same amount of weight. It will be your Uncle Rico talking about how back in the day he could’ve done this or that had it not been for <insert excuse here>.

To live requires action. It takes hard work. But more than anything, it requires you to go out on a limb, to put yourself at great risk for failure, and give yourself at least an opportunity to achieve something remarkable.

I’ve felt more alive in the last month prepping the Primal Strength Gym for its grand opening than I have in quite some time. It’s a risk, but one that 20 years from now I’ll be far happier I took, rather than just maintaining the status quo in my life.

riskI was reading this article on Forbes recently, and one of the top 5 things risk adverse people said was “What if it doesn’t work out?”

But people are looking at it all wrong. The far more important question you should be asking yourself is “What if it does?”

Think about that for a second. Think about your dreams, where you want to be in the future, and what you want out of your life. Then think about where you are now and if you’re truly happy with where you are.

I’d venture to guess that there is at least some degree of disparity there.

Now ask yourself…is it worth the risk to find out what it’s like if it does work out?

You’re fucking right…

Live. Don’t just exist.

You owe it to the world, but more importantly you owe it to yourself.

— Tank