Finding Value in a Gym and a Coach

By far, my least favorite thing about being a gym owner and a coach is “selling myself”.

The truth is, I’m about as straight a shooter as you’re going to get. I don’t sugarcoat things nor am I a “salesman”.

Perhaps that is one of my vulnerabilities. Like I said, I don’t “sell”, but across the fitness industry as a whole, there are tons of salesmen, fakers, and frauds. Hell, I would venture to guess that there are more pretenders than their are legit experts, which is disheartening to say the least.

But the longer I’m in this business, the more I realize that it’s not my fault that lifters fall for the gimmicks and the snake oil salesmen. It’s not my job to “sell you”.

It’s YOUR fault for not recognizing value when you see it.

I get “tire kickers” all of the time at Primal Strength Gym. They will come in, take a look around, ask the usual questions about price, and be on their way.

When I follow up, I’ll hear the typical excuses if they don’t want to join.

“Globo Gym down the street is $20 cheaper.”

“I want to go to a gym that offers more classes.”

“I don’t know how often I’ll actually use the gym to make it worth it.”

“Wish you had a stair stepper.”

I could go on.

My initial reaction is to want to shake them and wake them up.

How can you not see the VALUE in a place like Primal?

  • Primal is home to multiple nationally qualified athletes, which means they continually compete against some of the strongest people in the nation.
  • Primal continually wins competitions. In fact, I can’t name one competition we attended that we didn’t place in the top 3.
  • Primal athletes have set national records.
  • The training environment Primal offers is unrivaled in the area.
  • The diversity and quality of equipment in the gym is second to none.
  • Primal coaching is first class.

I have people that commute in from hours a way, sometimes multiple times a week, just to train at Primal Strength Gym. Now those are the people that see value, far beyond the perspective of monthly membership dues.

Don’t get me wrong, this isn’t a rant. Maybe this whole post rings with a little bit of irony as I tout Primal’s accolades after I open the post saying I’m not a salesman. Perhaps I’m selling you a bit, but more than 90% of my readership reaches far beyond my local market area.

So my main intention is to really just change your perspective and to implore you to examine the hidden value of opportunities in your training future.

Ditch the globo gym and towel service, and pay a bit more for a quality environment and lifting culture.

Train at the places with the most USEFUL equipment, not the shiniest.

Drive the extra 20 minutes to get quality coaching.

Recognize the quality of other lifters in more hardcore gyms, even if it makes you feel weaker initially. And soak up every ounce of knowledge they have.

Train at the place that scares you a little bit. Don’t be the strongest guy in the gym because that is a sure fire way to make you stagnant.

Stop getting hung up on price comparisons and adjust your perception of true value!

Lift on my friends,

— Tank

5 Habits For A Stronger You

Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit. — Aristotle

True story, Aristotle must’ve been a smart guy. He was also a big believer in physical fitness and getting stronger, both in mind and in body.

The quote above speaks volumes and encompasses a huge aspect of success and excellence. The problem is, we as humans aren’t the best at maintaining positive habits. The most successful people are not necessarily the ones with the most talent, but the ones with the most consistency. The act of getting stronger is no different.

So what do the strongest people on the planet do on a consistent basis that separates them from the weak?

Continue reading 5 Habits For A Stronger You

What is Functional Fitness?

Functional fitness. That’s the buzz-term that was popularized years ago and still gets thrown around and bastardized today by trainers, coaches, and gyms across the world.

Functional fitness sounds great doesn’t it? I mean, who wouldn’t want to be “functional” and “fit”. The idea that your training will carry over to some sort of function is a good thing.

But does your training really fall into functional fitness?

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Is Strongman For You?

When I first opened the Primal Strength Gym, I was the only one who trained for Strongman. At my last Strongman Sunday event, around 8 months after I officially opened Primal, we had more than 15 people come and train.

After this upcoming Saturday, I will have had 9 people from Primal compete within the past two weeks, with 5 of those competing for the first time.

It has been a cool experience watching the sport grow amongst my gym members, and the general awareness my gym has created across the city of Charlottesville.

But there are two things that seem to peak the curiosity of my followers.

Continue reading Is Strongman For You?

Lifting Motivation — Loving What You Do Versus Doing What You Love

I started thinking about this concept on my way home from the gym last night. While loving what you do and doing what you love seems like two different ways of saying the same thing, it’s not. I’ll explain later…

Anyhow, it was the first good training session I’ve had in weeks and I was trying to figure out why.

Over the past month, I’ve been run-down, and for about a week I was sick, had no appetite, and thus no energy or focus. Under those circumstances, that was the logical reason why my training had been suffering.

Continue reading Lifting Motivation — Loving What You Do Versus Doing What You Love

Does the Anabolic Window Really Exist?

Back when I first started lifting, I was convinced that if I didn’t have some kind of potent protein shake and enough chicken to feed a small village within 30 minutes after my training, I was going to be in a catabolic death spiral and all of my training would be for naught.

I would risk road rage confrontations, running over slow pedestrians, and anything else that got in my way of me meeting the much hyped “anabolic window”.

I was a slave to immediate post training nutrition.

Continue reading Does the Anabolic Window Really Exist?

Supercompensation: How Training Frequency and Intensity Can Make or Break Your Gains

In a previous post I spoke about how training frequency is one of the most important training variables there is when it comes to making long-term progress.

Based on a conversation I was having with a client last night, I want to take those thoughts a step further and introduce you to the principle of supercompensation and how that affects your strength gains.

Continue reading Supercompensation: How Training Frequency and Intensity Can Make or Break Your Gains

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